Sometimes you just have a great chat with a great talent. Larry MacInnis has been at the center of some large scale creative.  In fact if you are in Canada you’ve heard of CHUM-FM, of course.  Or maybe specifically Toronto, you’ve heard the Al Palladini’s Pinetree Lincoln-Mercury spots?  Experience, skill, wisdom, NO hyperbole, creativity and INTERESTING are some descriptors that came to mind when trying to describe Larry MacInnis.  He started at a very young age and quickly stepped onto a path which led to CHUM-FM as their Creative Director and would hold that position for decades. He has such an incredible grasp onto the business of ‘creative’ and during this interview (not always the case) I felt very comfortable just sitting back and letting him roll.  I learned a lot. I hope you do the same.

I can NOT stress enough that I hope you visit the show notes page found here:  Larry MacInnis Show Notes – Video  and Audio

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